Competitor Attacks

Your competitors are desperate to take business away from you. They may go as far as participating in undercover smear campaigns against your brand. This can take the form of negative CGM conversations that may directly have a negative impact on how consumers perceive your company, your brand, and even your trademark.

Ruthless competitors posing as customers on so-called consumer watchdog sites such as scam.com or ripoffreport.com can and often do post any form of libelous content with impunity. In this situation, swift legal action may be necessary to limit damage.

Another technique used by unscrupulous competitors is known as ‘Google Bombing’ or ‘Link Smearing’. This involves using software that creates links from other sites (link farm sites and directories) that lead directly to a website you have no control over using your brand or trademark phrase as the anchor text, taking this adverse publicity to the top of the Google SERP.